Tag: novels

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Arts & Entertainment ebooks fiction Novels

Preview: The AndroBiotica File


Here is CHAPTER ONE of a new manuscript I’m working on.

“What have you got for me, Faulk?”

Eying my supervisor, Clive Borinsky, I wonder, for the four hundredth time, why he only calls me by my last name. Despite the gaping holes in my science training, I am Deputy First-Class Investigator Derrick Faulk. I hold the highest investigator rank in the National Science Service, a division of the National Security Authority. Our organization’s primary mission is to ensure that the rapid pace of scientific and technological advancement does not run amuck and consequently destroy the world.

Somewhere around four hundred instances of disrespect have finally worn me down.

“Would it trouble you to call me Agent Faulk?”

Sitting next to me, my associate, Aurora Zolotov, turns her head to the wall painted a dismal shade of green. The subtle shake of her body tells me she is stifling a laugh. Aurora is as colorful, beautiful, and other-worldly as the Northern Lights, after which she is named. I have tried not to have feelings for her, but I am steadily succumbing to the onslaught of her charms. After working with Aurora for nearly six months, I find it difficult to resist her radiant beauty and personality. The most maddening aspect of the situation is that Aurora does not make the slightest effort to affect me the way she does.

 Borinsky glares at me. He finally decides to ignore my remark. “It’s been twenty-four hours since the unauthorized file copy has been missing. You and your partners better have some good news for me.”

“Our forensic IT team has thoroughly examined AndroBiotica’s IT systems,” I answer. “They have determined that no exterior cyber breach occurred. We’ve questioned each IT employee extensively. The forensics team scanned their computers. We found no examples of wrongdoing by any employee.”

Borinsky places his elbows on the desktop of his workstation, hunches his shoulders, and leans toward us.

“Are you saying the file disappeared into thin air?”

“We are saying it is reasonably certain the IT Department is not responsible for the theft,” Brendt Williams offers.

I cringe inwardly. At this moment, I want to strangle Brendt. He is the remaining member of our team. A handsome, trim, affable man in his mid-thirties with a full head of blond and prematurely graying hair, Aurora and I find Brendt marginally useful, thanks mainly to his overly logical mind. Sitting atop Brendt’s superstructure of qualifications is a conspicuous lack of intuition. Only the top two percent of our profession possess this essential trait sufficiently to handle a crisis of this magnitude. Brendt’s other capabilities have propelled him to the sixty-seventh floor to complement our team. And so, we are stuck with him. At least he means well.

“Reasonably certain is not good enough,” Borinsky explodes. “I want you to be dead sure!”

“We are more than reasonably certain,” I quickly interject. “Agent Williams’ choice of words is unfortunate. He intended to say we have high confidence in our findings so far.”

Borinsky is a man in his late forties who looks like he smokes three packs of sagarillos a day and is somewhere in his late sixties. His eyes look like the double-door entrance to a bomb shelter after a cold fusion holocaust. I’d feel sorry for the man if I didn’t hate him intensely.

“Do you have anything to add, Agent Zolotov?”

“I believe agent Faulk has given you an accurate update on our progress.”

“Are you telling me that ninety-five percent of AndroBiotica’s employees remain under suspicion?”

“That’s one way to put it, Director. I am confident we will find ze culprit or culprits quickly by ze application of superior deductive techniques and intuition.”

I’ve observed that Aurora tends to revert to her native accent when under pressure.

“Our next target is the Science Department,” I add to inform Borininsky and deflect his attention. 

Borinsky glances at the updated computer interface on his compact and super-efficient workstation. Despite his exalted position, the man has failed to make his office feel like anything but a prison cell.

 “Get on with it, then. I have work to do. I’d say you have another forty-eight hours at the outside to get the file back before all hell breaks loose.”

We scurry out of Borinsky’s office like squirrels evading a predator. Waiting for the bullet elevator, I tell Agent Williams to re-interview the IT employees. I observe him wilt visibly.

“Do you think that’s a good use of our time? There are only three of us on the case.” 

Two and a half, I think to myself.

“Because you opened your big mouth in Borinsky’s office, it is now necessary to waste time. Borinsky will surely ask us if we did the re-interviews.”

The elevator arrives. We descend twenty-three floors in a matter of seconds. The elevator’s intelligent gimbals make it feel like we are standing still.

As the doors open on sixty-seven, I turn to Aurora. “You’ll handle backgrounding the scientists.”

She winks at me. “Of course.”

I wish she wouldn’t wink at me that way.

We go our separate ways. I head down the long corridor to my corner office.

The AndroBiotica File will be available in sixty to ninety days.

Categories
Arts & Entertainment ebooks fiction Science Fiction

River to the Multiverse


The Sequel to “Promise of the Visitor”

AVAILABLE NOW!

Join ebullient mystery writer, Jacob Cassel, his astronomer wife Amy, a highly evolved and sometimes cantankerous AI named Arcon, and Silenna, a courageous Aneleyan scientist, in an outer space adventure that will keep you turning pages and guessing what happens next.

Silenna is a visitor from a planet that has been destroyed in an intragalactic war. She has come to Earth to begin a peace initiative to avoid what happened to her home world, Aneleya. In addition, Silenna has tangible solutions to offer for our world’s most vexing problems.

At the end of her first public address to the United Nations General Assembly, Silenna receives a distress call from a crew of Aneleyan survivors stranded in the Golden River Nebula 4,077 light years away from Earth. Now, Silenna has a dilemma. Does she ignore the distress call and fulfill her promises to the people of Earth? Or does she answer the distress call from the few survivors of her race?

River to the Multiverse is the fourth novella in The Silver Sphere Series. It continues the saga where it left off in the third novella, Promise of the Visitor. You can read the previous three illustrated novellas in The Silver Sphere Trilogy, or read the novellas individually. While it helps to be familiar with the previous three novellas, it is not necessary to read them first. The author has included enough information in River to the Multiverse to orient the reader to this stand-alone story.

Buy It Now on Amazon and Online Retailers Worldwide

Categories
Arts & Entertainment ebooks Science Fiction

The Long Awaited Sequel

Energy Ball,Atomic Energy,Artificial Intelligence

It’s not really been that long. I just said that to get your attention. Have I got it? Good.

Coming Soon!

When Jacob Cassel and his intra-galactic associate, Arcon, discover a dead body on a lonely beach, it is only the beginning of an adventure that holds the fate of our world and other worlds in the balance.

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Book Marketing Book Trailer eBook Marketing fiction Novels Online Marketing Self-Publishing

How Do I Cost Effectively Market My Book Online?


Online Marketing for Self-Published Books

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process.  The second step, creating an attention-getting book cover, offers its own unique set of challenges.  However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.  These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?”  In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had.  I’ll save you time and money.  I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year.  Therefore, we have to be good at marketing.  Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers.  Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Upset young beautiful woman writer mad at slow work of software and computer. Charming young student was upset because of poor grades on test. Gadgets and Technology Concept. Difficulties and troubles

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover.  We’re taught  not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.  The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.  If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact  that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.  Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  And, make sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now,  I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  Save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Writing Fiction as a Profession

David Gittlin has written three feature length screenplays, produced two short films, and published three novels.  Before quitting his day job, he spent more than thirty years as a marketing director building expertise in advertising, copy writing, corporate communications, collateral sales materials, website content/design and online marketing.   For more information, please visit www.davidgittlin.com

 

 

 

 

 

 

 

 

Categories
Climate Crisis Essays humor inspiration issues life Making Changes motivation musings Self-Publishing Success Uncategorized Water Crisis

The Fine Line Between Success and That Other Thing


This is going to be a rant of sorts with some upside. It’s also going to be a little embarrassing. Maybe more than a little. Anyway, here goes.

I am a very active person. To avoid boring you with the particulars, let’s just say that I lead a busy life chock full of errands and enjoyable pastimes strung together with “work” that I try to make meaningful.  I put the word “work” in quotes because I believe that work has to be enjoyable to yield measurable, positive results.

I have done things I really didn’t want to do called “work.”  My father once told me that “you can’t always do what you want to do.” This is true, but I think I took what he said to an extreme.

I have read and observed that highly successful people enjoy what they do. They work very hard because they enjoy it. Now, “working very hard” has to be put into perspective in my case. I have never, ever, worked very hard compared to someone like Tom Brady, or Warren Buffet, or my investment adviser.

However, I have worked very hard (for me) at writing. I am passionate about writing. And looking back on forty plus years of writing, I see that what I’ve written has had very little impact as far as making the world a better place to live in.  This includes the latest novel I wrote with a subtext about the energy and environmental crisis (Micromium: Clean Energy from Mars.)

This bothers me because I have put a ton of myself into the three books I’ve written, particularly the last one which is available in digital, paperback and audio formats.  Another thing that bothers me is the world, not just the Amazon forests, is on fire.  We are facing extinction due to the environmental crisis we have managed to visit upon ourselves.  The environmental issue has finally become a big topic of discussion, but we aren’t taking the radical steps that are required to confront the problem.  That’s why I wrote Micromium a year ago, but it didn’t help.  Not the way I wanted it to.

So, if I’ve been doing what I truly want to do for the past thirty odd years, why isn’t it working?

Well, it seems that I finally have a clue.  I have not been as successful as I’d like to be because I DON’T BELIEVE IN MYSELF ENOUGH.  I’ve learned that a strong belief in oneself and in what one is doing is essential for success.  I’ve known about this principle for a long time, but knowing about it and doing something about it are two distinctly different things.¹  Just like the environmental issue.

Recently, I’ve found a way to significantly cut through my self-doubt.  It’s called Somatic Experiencing.  Since starting this training a month ago, my energy is more focused and it is coming from a deeper place.  I’ve already witnessed some positive results.  Nothing big mind you, but definitely positive in relation to myself and other people.  I’m in the beginning stages of this process, and I hope there will be much more growth to come.  Who knows?  Maybe I’ll make some positive waves in this troubled world.  It’s never too late.

Thanks for reading this.  Hope it helped.

¹I’d also like to mention that it helps to do the thing or things you are designed for.  It’s important to find your true purpose.  This isn’t always as easy as it sounds.

David Gittlin has written three feature length screenplays, produced two short films, and published three novels. Before quitting his day job, he spent more than thirty years as a marketing director building expertise in advertising, copy writing, corporate communications, collateral sales materials, website content/design and online marketing.