Posts Tagged marketing

Can the Cold Case of Book Marketing Be Solved?


How Do I Cost Effectively Market My Book Online?

ONLINE MARKETING

onlinemarketinginstitute.org

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process.  The second step, creating an attention-getting book cover, offers its own unique set of challenges.  However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing.  The word strikes terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” Guess what?  There is no tried and true answer.  Like they say in the movie-making business; “Nobody knows anything.”  You have to experiment and determine what works best for you and what doesn’t.  And you have to use your creativity, just like you did when you wrote your book.  In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had.  I’ll try to save you time and money.

There are more than seven billion people alive, but how many of them read regularly? Better yet, how many of them are looking for your book? Answer: None—Zero—Zilch—hence the need for marketing. Obviously, I found it useful to shove this thought into the darkest corner of my creative attic upon beginning the journey of writing my first novel.

As I neared the climactic scenes of my first draft, I noticed it became harder to write. After a good deal of soul-searching and hand wringing, I diagnosed the problem.  My writer’s block stemmed from the nagging thought that it was almost time to say goodbye to my family of characters and their world.  I left them with a heavy heart in a rich, far-from-perfect world far superior to my ordinary life and the terrors of self-promotion.  Inevitably, we all reach the point where we realize there’s no choice except to let go and face the music.

So, after completing your final re-write and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers.  Next, you announce it on your blog, your author website, your book’s Facebook page, and your You Tube channel.

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

E-Zines

To promote my first novel, Three Days to DarknessI started by placing an ad on Book Daily.  According to the website, your book is featured for one day per month on Book Daily’s E-Zine. Your first chapter is e-mailed to a combined audience of 25,000 readers (many of them authors). They e-mail your chapter to a subset of readers by genre on three consecutive days during the month.  With each exposure, your book is piggy backed with five competitive books.  The ad costs $49.00 per month.  I sold two books the first month.  Looking back on this from subsequent experience, maybe I should have hung in there for a few more months.  But six dollars in sales versus a cost of $49.00 per month didn’t make sense to me at the time.  So, I cancelled the ad.  You might have more success than me with this method.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line, I could not relate any book sales to my press release adventures.  Honestly, I don’t think relatively inexpensive press distribution companies can effectively impact major news media outlets.  They boldly claim that they can, but I I don’t believe them.

Experience has taught me that it simply costs too much money for independent, self- published authors to reach news publications like the Wall Street Journal and The New York Times and similar publications in major metropolitan news hubs.  These are the media you have to reach to get any action.  You have to hire a very expensive PR firm to break through.  There are very expensive news distribution services you can use, but in many cases, you have to be a legacy publishing house, or an accredited book critic, or PR firm to have access to these services.  So, save your money.

Book Trailers

A word about book trailer videos: they’re nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel and my second one, “Scarlet Ambrosia–Blood is the Nectar of Life.”  I had fun making them and they didn’t cost too much.  The second trailer was better than the first because I learned from the first project.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, “Micromium: Clean Energy from Mars.”  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  In addition to doing voiceover narration and production, she travels the world singing in a choir and performs solo as a soprano.  I found her through ACX.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create.  You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

David Gittlin has written three feature length screenplays, produced two short films, and published three novels.  Before quiting his day job, he spent more than thirty years as a marketing director building expertise in advertising, copy writing, corporate communications, collateral sales materials, website content/design and online marketing.   For more information, please visit www.davidgittlin.com

 

 

 

 

 

 

 

 

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Indie Reader Interview


MICROMIUM EBOOK COVER

Advice from Indie Approved Author David Gittlin: “Learn the basics of creating conflict, memorable characters, and compelling plots from professional authors.”

Micromium: Clean Energy from Mars received a 4+ star review, making it an IndieReader Approved title.

Following find an interview with author David Gittlin.

What is the name of the book and when was it published?

Micromium: Clean Energy from Mars.  The book was published March 6, 2018.

What’s the book’s first line?

“This is trial eighteen,” Kate Blackstone announced.  “Testing five one hundredths kilogram of enriched X435.”

What’s the book about? Give us the “pitch”.

The year is 2038. Earth’s biosphere is on the brink of destruction from the effects of global warming and pollution. The World Energy Council has awarded a lucrative contract to a major US corporation to mine a precious ore discovered by the first manned mission to land on Mars.  One kilo of Micromium can power a large city for a year without environmental side effects.  A few grains of the ore can fuel a car for a year or longer. Micromium promises to provide clean energy to a thirsty planet far into the future.

When two people die in a mining accident on Mars, the World Energy Council sends Commander Logan Marchant and a crack team of astronaut specialists to investigate.

Confronted with a lack of cooperation from the mining colonists, the investigation is further complicated by Logan’s growing attraction to the team’s beautiful and brainy geologist.  While tensions and tempers rise, Logan and the audit team make one shocking discovery after another, until the investigation leads them into mortal danger, and ultimately, to a surprising conclusion.

What inspired you to write the book? A particular person? An event?

Micromium started with a dream I had of a glowing chunk of ore discovered by astronauts exploring a comet.  The idea of a pure, miraculous new energy source excited me.  I am somewhat surprised by the story that eventually developed from the idea.

What’s the main reason someone should really read this book?

I wrote the book for someone like you.  I want you to have a good time and I want to inform you.  It’s a good book.  You’ll like it.  Trust me.

What’s the most distinctive thing about the main character?  Who-real or fictional-would you say the character reminds you of?

Commander Logan Marchant has survived the tragic loss of his beloved mother in early childhood and an emotionally abusive relationship with his father.  Despite these hardships, he has ascended to high rank in the Air Force and the NASA space program.  When Logan meets Kate Blackstone, a brilliant and talented member of his audit team, he is forced to confront the deadly pit of darkness and emptiness that has threatened to consume him for as long as he can remember.

Logan reminds me of a number of successful people, Hollywood “A” list actors in particular, who suffer and often self-destruct as a result of a bottomless pit of loneliness, insecurity, hopelessness and despair.  Their suffering usually stems from the trauma of abuse and/or inadequate childhood nurturing.

If they made your book into a movie, who would you like to see play the main character(s)?

I’d like to see Chris Evans play Logan Marchant and Kate Beckinsale play Kate Blackstone.

When did you first decide to become an author?

I began writing short stories in my early forties.  I decided to become an author of long fiction when I turned fifty years old.  I figured (and still do) fiction writing was something I could do for the rest of my life.  My writing “arc” started with copy writing and all manner of marketing communications, to short stories, screenplays, and eventually novels.

Is this the first book you’ve written?

No.  My first novel, “Three Days to Darkness,” is a science fantasy.  My second novel, “Scarlet Ambrosia“, is a paranormal romance/thriller.

What do you do for work when you’re not writing?

Writing is my work.  I don’t have a real job anymore (thank God!).

How much time do you generally spend on your writing?

Two to four hours per day depending upon outside distractions and daily responsibilities.

What’s the best and the hardest part of being an indie?

The best part of being an Indie Author is not having a commercial publisher breathing down my neck with deadlines and suggestions as to what I should write next or rejecting a book proposal that I am enthusiastic about writing.  The hardest part is the difficulty of getting books in stores and making my books “discoverable.”

What’s a great piece of advice that you can share with fellow indie authors?

Learn the basics of creating compelling characters and plots from established, professional writers.  Learn how to create scenes packed with conflict and drama that move the story forward while capturing your reader’s attention.

Would you go traditional if a publisher came calling?  If so, why?

It would depend upon the publisher which came calling.  If a major publisher came forward, I’d have to go with them because I want my books to reach as many people as possible.  Also, having a traditional publisher helps enormously with media placement and reviews in widely read newspapers and magazines.

Is there something in particular that motivates you?

It’s fun to create and live in imaginary worlds populated by characters that become like a family to me.  Above and beyond this, I want to communicate a central theme that I am passionate about that I feel will have universal appeal.

Which book do you wish you could have written?

Fahrenheit 451 by Ray Bradbury.

 

 

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