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The Not-So-Hidden-Truth About Starbucks


The Starbucks I now regularly inhabit is not your everyday Starbucks. Management recently retrofitted the place with long tables, benches actually, with stools and a strip of electrical outlets underneath to plug in battery cables. Droves of people come here, not just to chat and caffeinate, but to do WORK!


I am trying to write my second novel.  It is not easy, to say the least.  I am confident, however, that this is a universal truth among authors attempting to write their first or seventy-first long piece of fiction or non-fiction.  The reasons for this difficulty may vary from author to author.  My main roadblock seems to be the increasing disenchantment of sitting in a room all by myself for long periods of time.  Again, I suspect I am not alone in this predicament.  The problem apparently extends far beyond the relatively small segment of the population on planet earth attempting to write novels.  I know this because I have recently taken my laptop to a local Starbucks to resolve my isolation problem.

The Starbucks I now regularly inhabit is not your everyday Starbucks. Management recently retrofitted the place with long tables, benches actually, with stools and a strip of electrical outlets underneath to plug in battery cables.  Droves of people come here, not just to chat and caffeinate, but to do WORK! This includes college-students doing real, actual homework, not wasting time on Facebook.  Freelance, self- employed, and independent contractor types also hang out here.  These people, like myself, are hard at work, despite the distractions of noisy conversation and often-times idiotic, piped-in music.  I find this phenomenal and wonder,”Why do we come here?”  Many, if not all of us, are surely not homeless.

I can only speak for myself.  I come here to overcome loneliness—to make some sort of connection.  And I’m happy to report that my new strategy is paying off.  I’m writing my novel on a regular basis, slowly but surely.

Now that we may have some insight into the reason for the overwhelming success of the Starbucks chain, I would like to come to the point of this piece.  Many years ago, I began listening to Prem Rawat speak about an inner experience of peace and contentment.  At the time, I did not have to go to Starbucks to be around people.  I had a full time, good-paying job, a girlfriend, my parents and cousins to surround me.  Yet, something was missing.

Mr. Rawat’s message of peace captivated me in a way nothing had previously.  I followed up on his promise to reveal a source of peace and contentment within myself.  I practiced the techniques of what he calls Knowledge, and, to make a long story short, I have not been in the least bit disappointed.  Well, perhaps that statement is not entirely true.  I had the idea shortly after receiving the techniques of Knowledge that I would not need anything else, including people.  To make another long story short, that idea turned out to be foolish and a bit funny, now that I look back on it.

But there is a point here, somewhere.  Oh yes, here it is:  I need outer connections—with colleagues in my chosen profession, with friends and family, even Facebook connections. Thanks to the experience of Knowledge, I’ve learned that I need something else.  I need a connection with myself for my life to be complete.  I’m not going to put a name to what I’ll call “myself,” because I’ve learned that names are insufficient to describe it.  I will just say this:  I was looking for a missing piece of the puzzle of my life.  Prem Rawat helped me to find it.  Now, I feel my life is complete.  It is full, not stuffed with things on the outside, but from within.  And my connections on the outside are more fulfilling, because I am a more full and complete person, with more to offer to others.

By David Gittlin

I’ve written three feature length screenplays, produced two short films, and published three novels. Before quitting my day job, I spent more than thirty years as a marketing director building expertise in advertising, copy writing, corporate communications, collateral sales materials, website content/design and online marketing.

For more information about my novels, please visit www.davidgittlin.com

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