Online Marketing Self-Publishing

I Finally Did It

It would have been so easy if the software engineers had designed the image widget with a box and a button to upload cover art. Let the software create the damn URL, not me. That job is way above my pay grade.


my brain spoke to meI’m not ashamed to admit it took me nearly a year to figure out how to post the cover image of my e-book in the right hand column of this blog. I’m sure you will understand once I explain it.

First, though, please take a moment to shift your gaze slightly to the right. There it is—shining out into the world in all of its glory. Isn’t it beautiful?*

Technically, the cover image is a widget. Widgets are normally easy to use on WordPress.  As with every rule, there are exceptions. The image widget is one of them. Here’s why. Upon opening the image template, I found a box requesting a URL for my cover image. I immediately said to myself, oh no. I may have used harsher language, but it was so long ago I can’t remember.

I tried to imagine the JPG of my cover art floating on a URL somewhere out in cyberspace. How, I wondered, can I get my image up on a URL?

I tried creating a blog post featuring the cover art all by its lonesome. Didn’t work. I tried creating an interior blog page. Also didn’t work. I made many other attempts, each with the same result: total despair. Fate had sentenced my cover art to live in obscurity in the back pages of my blog. It would never be allowed to take up permanent residence in a prominent place on the front page.

It would have been so easy if the software engineers had designed the image widget with a box and a button to upload cover art. Let the software create the damn URL, not me. That job is way above my pay grade.

As I fumed about the situation for the hundredth time, an idea bulb went off in my head. (I know idea bulb is a cliché. My head hurts too much from trying to solve this mystery to come up with an original metaphor.)

Try using the media library in your dashboard to find the URL, my brain told me.

Okay, I replied.

In my media library, I found several URL’s for my cover art. I tried each of them. The widget template stubbornly refused to accept every one I entered. In a rage, I smashed my head several times on the wooden Starbucks bench and nearly strangled the person next to me. This is why my head hurts. No kidding.

Maybe the image you are using is too heavy, my brain suggested. Try using an image with less than 1.55 megabytes; dummy.

Right, good thinking.

I followed my brain’s advice. Finally, one of the URL’s worked. I can’t describe the ecstasy that came over me. I had finally done it. I had achieved one of the basic steps towards marketing a book online.

To put it mildly, writing a novel and self-publishing it is a long and interesting journey. The fun really starts, however, when it comes time to go out into the world to sell your book. Though I’ve just begun this process, I feel the urge coming on to write a blog about marketing. Stay tuned.

*By clicking on the cover image, you can go to my Amazon page. I’m not suggesting you try this. I just wanted to mention it in passing.



By David Gittlin

I’ve written three feature length screenplays, produced two short films, and published three novels. Before quitting my day job, I spent more than thirty years as a marketing director building expertise in advertising, copy writing, corporate communications, collateral sales materials, website content/design and online marketing.

For more information about my novels, please visit

10 replies on “I Finally Did It”

David, I’m so-o-o-o-o happy for you. I’m glad you weren’t ashamed to write about the image widget. That was the one that just about did me in as well. Hey and congrats on the book. Did you find writing an e-book difficult? I don’t mean the actual writing but all the technical stuff. Where would I begin. I started my blog in lieu of writing a book but now I think I would like to get back at it but my learning curve has been so hard just to set up my blog with all the bells and whistles, I don’t know if I have the energy to engage in anymore head banging. What do you think? Any words of advice?


Hi Rebecca:

I took online courses at UCLA with published authors to learn the basics of novel writing. The courses aren’t cheap, but they are well worth the price of admission. Another way to go might be Writers Digest online courses. These might be less expensive. I definitely recommend working with a professional writer to get started. Take as many courses as you can, like plot, character development, and others. It will give you a structure, encouragement, and help to avoid the pitfalls many beginning novelists fall into. Working with a class of peer writers online is also fun. You’ll make new friends. Hope that helps.


Congratulations, Dave! I hope a lot of people read the book. By the way, a good way to figure out any technical stuff is to just google it, like “image widget wordpress,” etc. You’ll almost always find someone who had the same problem explaining how to fix it.


I should have tried it. I thought even the great google couldn’t help me. I found nothing useful under the WordPress Help forums. They are too technologically advanced to have living people to do live chat or, God forbid, speak to by phone.


Dave, If you buy the premium package Live Chat is available during the daytime hours. It’s expensive but I wished I’d done it right when I started blogging.


I know exactly what you’re talking about–and there are hundreds of such little mysterious techie challenges along the road to published author.
Good thing we really love to write–otherwise we’d never stick with it!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.